Second Follow-Up Email: How to Make Sure You Get a Response

You’ve sent that second follow-up email, and now you’re waiting... again. But here’s the thing: not hearing back isn’t just frustrating; it’s a signal that maybe something isn’t clicking. What if the problem isn’t with your request, but with the way you’re communicating? So let’s cut to the chase: how do you write a second follow-up email that not only grabs attention but gets you a reply?

Let’s start with what you shouldn’t do. The biggest mistake? Writing a carbon copy of your first follow-up. Think of it this way: if they didn’t respond the first time, why would the same approach work again? Definition of insanity, right? You need to rethink your strategy.

Here’s what works. You need to be both assertive and helpful, without coming across as aggressive or desperate. Think of it as a balance. You’re not just nudging them to respond—you’re giving them a reason to do so. This is your chance to prove value.

Key Steps to a Successful Second Follow-Up:

1. Change Your Subject Line. The subject line is your first impression, and let’s be honest, if they’ve already seen your previous one, they might overlook it. Consider using something like:

   • Quick question about our last conversation.
   • Checking in: any updates on my proposal?
   • Still interested in connecting?
     These subject lines shift the focus and create a bit more urgency without sounding needy.

2. Acknowledge the Silence. Start by recognizing that they haven’t responded yet. This shows you’re aware of the situation and aren’t just mindlessly following up. Try something like:

   • I understand things might be busy on your end, but I wanted to check in.
   • I know inboxes get flooded, so I thought I’d bump this up just in case.

   The key here is empathy. Everyone’s busy. You get it. They get it. This builds rapport.

3. Add Value. Why should they respond to you? Did something change since your last email? Did you gain new insights, develop a solution, or have updated information? Add a reason for them to care. Maybe you could share:

   • A new statistic or insight that reinforces your previous email.
   • A testimonial from someone they know or respect.
   • A relevant news story that ties into your offer.

4. Make It Easy for Them to Say Yes. Provide a clear path for them to respond. Here’s where you can offer choices:

   • “Would you be available for a quick 10-minute chat this week? Let me know which time works best for you—Tuesday at 3 PM or Thursday at 1 PM.” This tactic works because you’re doing the legwork. Instead of asking them to do something, you’re offering them easy options.

5. Set a Clear Call to Action (CTA). Don’t be vague. Instead of saying “Let me know,” say, “Can I send you more details?” or “Would a quick call next week work for you?” The more specific you are, the more likely they’ll respond.

What If They Still Don’t Respond?

If you’ve followed up twice and still haven’t heard back, it’s time to let go... but not completely. Your goal should now be to leave the door open. Say something like:

• “I’ll assume you’re not interested at this time, but if things change, I’d love to reconnect down the line.”

By being gracious and professional, you ensure that you’re still on their radar, even if the timing wasn’t right this time around.

Common Mistakes to Avoid in Your Second Follow-Up Email

• Being too pushy. Aggressive follow-ups can kill any chances of future engagement.
• Lack of personalization. No one wants to feel like they’re just another name on a mass email list.
• Failing to add value. A follow-up email should enhance the original email, not repeat it.

In the end, writing a second follow-up email that garners a response is more art than science. Timing, tone, and empathy are your tools. Understand your recipient’s needs, demonstrate your value, and make it easy for them to say yes. Master that, and your email won’t end up in the void.