When we think of data, two primary methods come to mind: qualitative and quantitative. These approaches serve distinct yet complementary purposes in research, each offering unique insights. Qualitative data provides a deep understanding of human behavior, emotions, and motivations, often through int...
Imagine you're holding two puzzle pieces, one representing qualitative data collection and the other quantitative. Each piece gives a different view of the same big picture—yet both are essential. One offers stories, emotions, and in-depth understanding; the other gives you numbers, patterns, and st...
